Author: Felipe Llano y Joaquín Calvo
Publisher: Esic Editorial
Lenguage: EspañolHow do I get innovate? Who is innovative in marketing today? What is the relationship between its implementation and the benefit sought by the customer? Companies that link their results with the successful application of innovation in all areas of your organization have his experience on "Today is marketing." The meeting held by the business school ESIC in 6 Spanish cities where they gathered more than 5,000 executives. A total of 20 papers, collected in a book that includes a DVD with abstracts and full papers and presentations used by the highest representatives of successful companies such as: PricewaterhouseCoopers, Imaginarium, Yahoo!, Qiksilver, Nielsen, Inditex, El Corte Inglés, OPEL and other… The success of previous meetings and the interest of many of the attendees has led us to edit this book thinking of those who were not present, so that they can use the information and experience from experts and becomes a tool for work and reflection.