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Author: Mariola García Uceda
Publisher: ESIC

Lenguage: Español

The intention of this book is to cualificar to the reader for the strategic decision making in communication; to provide the practical level to him that it helps him to develop with soltura in the world of the creation and the audio-visual and graphical accomplishment; to facilitate the understanding to him of diffusion means and to concienciar to him of the necessity to investigate the level of advertising effectiveness.