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Author: Juan Carrión Maroto
Publisher: Esic Editorial

Lenguage: Español

The main target with which this book is born is the one to provide a global vision of the strategy to those people who face or they will face directive tasks in the future near. The idea is that it serves as guide for the strategic reflection from a global point of view, with the intention to contribute a series of useful, present contents and of maximum interest; but without losing of Vista the action, thanks to the use of numerous cases that illustrate the theoretical contents. The intelligence of an organization is reflected in the capacity of all its directors for the global strategic thought.