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The challenges of marketing at point of sale is an intelligent analysis of the importance of distribution in the service sector and its current irreversible ...

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In this book, Kumar and Steenkamp invest the beliefs about white brands, describe the strategies that distributors are using for their brands at all levels and ...

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In a world dominated by the current media, the image has gained ground to the word. Therefore, enterprises must develop all sorts of strategies to gain ...

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The author of this book, meets in these pages many anecdotes and recommendations to the executives, now that the retention and attraction of talent is a must in ...

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The book "Good practices in human resources" provides a framework for reflection so that managers can create their own model of strategic management of the ...

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