The power to turn the workers in brand ambassadors
Employees are the spitting image of the company, represented in all their actions, both internally and externally, and of course in his private sphere. Companies have at home to the best of your brand specifiers, providing they know to look after them and give them the attention they deserve. If the employees do not believe in your company why do customers have?
According to the study by Madison Performance Group, with a high degree of involvement towards the brand is an important competitive advantage. Workers whose companies are concerned about implementing incentive plans, to strengthen their sense of belonging to the brand and make them feel important for the corporation have a positive attitude towards the company that reverses in higher profits, even at a critical time economical. Increase employee commitment to the brand equivalent to 12% increase in the degree of customer satisfaction.
A highly committed employee can be up to 38% more productive. These workers are more creative, they are more involved and zealots are in your company. They are characterized by transmitting positive values to their environment and develop a protective attitude toward your business
Convert employees into ambassadors of the brand should be a priority by all CEOs and senior executives of the company. According to the study, 86% of employees motivated by his company admit being happy at work, this compares with barely 11% of workers whose companies do not care about them, where in addition, the disease rate in the company tripled compared to employees of other companies.
67% of engaged workers are defined as active supporters of the mark; 3 out of 4 states meet the needs of customers and is willing to recommend the products of the company
Gone was the time when a worker was just an anonymous, a number to swell a list of working masses. In the decade of the 80 William Ouchi proposed a new method of administration and management practices, both in the so-called Theory Z, as in his second book "The management of the form of a society" where the key to higher productivity is to involve workers in the process.